Marketing & Communications

Communicating your message to market has never been more important, or more complex.

Which is why more organisations are joining the growing list who entrust Green Park with their business critical Executive Search and Interim Management marketing requirements - ensuring they choose the right channels to go to market with.

If your organisation requires a senior Marketing & Communications executive - on either an interim or permanent basis - please call Steve Baggi (search) or James Hunt (interim) on 020 7399 4300.

To see a selection of the previous high profile Marketing & Communications assignments we have been mandated to assist, please view the track record section at the bottom of this page.

As you will see, Marketing & Communications roles which we are regularly undertaken to deliver include both interim and permanent placings of the following:

  • Chief Marketing Officer (CMO)
  • Marketing Director
  • Head of Marketing
  • Marketing Manager
  • Communications Manager
  • Head of Communications
  • Director of Communications 

Track Record

Interim Marketing Lead
Job Type:
Interim Management
Reference:
LA5512
Location:
UK
Salary:
£700 per day
Duration:
6-7 Months

The Client
A trailblazing consultancy with a unique commercial model backed by a track record of consistently delivering client programme ROI objectives who are now looking to recruit a Marketing Lead to join their growing Marketing & Business Development team.

The Role
The key objective of the role is to work with the leadership teams of some of the key sector practices to design marketing plans and deliver multi-channel marketing activities (including digital marketing) that will support achievement of those practices' business development (including lead generation) objectives.

Responsibilities

  • Development and execution of marketing activities designed to support business development and recruitment objectives
  • Creation of a calendar of marketing activity (including social media, PR, advertising, conferences, events and sponsorships) to raise brand awareness and generate leads in key target sectors
  • Creation/collating/shaping of marketing content/collateral (incl. case studies) for website and PR use, by working closely with copywriters and sector teams
  • Development and management of relationships with media, suppliers (i.e. agencies, associates etc.) and third party trade/member associations
  • Use of innovative tools and technologies to facilitate achievement of marketing objectives
  • Work with the in-house Research team to identify potential external partnerships and create briefing packs for specific opportunities
  • Identify and manage charity event opportunities
  • Provision of bid-management support (e.g. collating bid materials/documentation) on specific business development/tendering opportunities

The Candidate

  • Good understanding of what it is to market/sell to clients
  • Experience of designing and executing marketing plans/activities in the B2B arena (including research, brand awareness, lead generation, digital marketing and social media, content generation, events management, PR, agency management) is essential
  • Experience of working in a Marketing role in a professional services environment is preferred
  • Strong team-working, stakeholder-management and influencing skills
  • Excellent written/verbal communication skills
  • Energy, enthusiasm and ambition
Marketing Director
Job Type:
Executive Search
Reference:
LA5503
Location:
South East
Salary:
£80K per annum

The Role
A fantastic opportunity has arisen for a Marketing Director to join one of the largest, fastest growing and most successful mail order suppliers of materials to the construction trades within the United Kingdom.

Reporting to the Managing Director, together with the operational board you will drive the overall business strategy with direct responsibility for maximising growth and profit through the effective direction and management of Marketing and Ecommerce.

You will lead these areas supporting the department managers and their teams to broaden the reach of our brand and improve the customer experience to thousands of tradespeople across the UK through our website, mobile app’s and catalogue.

The ideal candidate should have an outstanding track record in marketing and ecommerce within FMCG mail order environment, along with first class stakeholder management and communication skills.


Key Responsibilities
Adopt a senior leadership role within the business and in conjunction with other members of the Operating Board take ownership for setting and leading Company direction and strategy.

Provide leadership and support to the Marketing Manager, Ecommerce Manager and their respective teams to grow the organisation’s market share.

Specific elements will include:

  • Defining of annual strategic plans and budgets
  • Reporting and analysis of KPI performance
  • Execute research projects to further understand customer needs, market trends and competitors
  • Development and implementation of the Brand strategy
  • Identify and Implement changes to improve the customer experience through all channels
  • Recruit customers via direct response channels including PPC, SEO, Trade Press, Direct Mail and PR
  • Execute customer communication campaigns and develop the customer journey
  • Ensure ROI on all activities through data modelling, testing and analysis
  • Manage a number of specialist support agencies
  • Facilitate the creation and print of the catalogue and printed material

 

               

 

Interim Compliance Manager - Pharmaceutical
Job Type:
Interim Management
Reference:
JH5444
Location:
London
Salary:
£500+ per day
Duration:
6 Months

You will be responsible for maintaining standards of compliance and ethical conduct for this major pharmaceuticals business. You will also handle compliance awareness training and communication programmes. You will also establish monitoring and auditing capabilities for compliance matters. You must have prior healthcare/pharmaceutical industry experience.

Interim Head of Digital, Product and Content Marketing
Job Type:
Interim Management
Reference:
JN5312
Location:
North West
Salary:
£750 per day
Duration:
c. 6 months

The Client
Green Park is partnering a rapidly growing retailer who have been performing incredibly well and are now focussing future strategy on growth and expansion, both here in the UK and overseas.

Due to this growth we are looking at appointing an Interim Head of Digital, Product and Content Marketing assisting the Group Digital Director and Director of E-Commerce display their digital visual merchandising appropriately.

This opportunity is for a period of 6 months with the expansion assisting to develop and enhance our client's digital product marketing activities whilst operating with an increasing degree of sophistication in its approach to customer journey.

This assignment will also be available on a permanent basis and Interims with the ability to consider permanent employment will be given favourability.

The Interim Assignment
You will be responsible for all digital product and content marketing throughout the assignment driving clear differentiation & competitive advantage and bottom line profit growth.

You will be requested to provide strategic direction and take business ownership of the digital product marketing proposition whilst aligning the development and output of the Digital Product team to the strategy and objectives as a whole.

You will take day-to-day control of product marketing, look and feel associated across the digital platform, you will work closely with all members of the management and the senior executive teams. Performance in the role will be measured on success of marketing activities as well as on success in creating a more integrated approach right across the business.

The Interim Candidate
You will need to be an established proven Digital, Product and Content Marketer within highly successful high street retailers to be considered for this opportunity, ideally you will have grown your career throughout both high street as well as having wider digital platform experience.

As earlier mentioned this assignment will also be available on a permanent basis and Interims with the ability to consider permanent employment will be given favourability.

For more information please contact James Nash

Interim Head of UX / Interim Head of Digital Customer Experience
Job Type:
Interim Management
Reference:
JN5311
Location:
UK
Salary:
£750 per day

The Client
Green Park are partnering a rapidly growing retailer who have been performing incredibly well and are now focussing future strategy on growth and expansion, both here in the UK and overseas.

Due to this growth we are looking at appointing an Interim of UX/Interim Head of Customer Experience to assist the Group Digital Director and Director of Customer map a new user experience journey across the platform. This opportunity is for a period of 6 months to assist with the expansion assisting to develop and enhance our clients marketing activities whilst operating with an increasing degree of sophistication in its approach to customer acquisition and retention.
This assignment will also be available on a permanent basis and Interims with the ability to consider permanent employment will be given favourability.

The Interim Assignment
You will be responsible for establishing and maintaining best in class user interfaces & customer experience, clear differentiation & competitive advantage and bottom line profit growth.

You will be requested to provide strategic direction and take business ownership of the development of digital customer proposition whilst aligning the development and output of the Digital Product team to the strategy and objectives as a whole.
The key areas within this scope of ownership are Digital, Mobile application strategy and the digital customer experience comprising of UX/UI design, digital customer touch points and customer journey design, brand execution through digital.

The Interim Candidate
You will need to be an established proven Digital Products, UX expert working within highly successful digital environments to be considered for this opportunity. We will also require an individual with superb management and interpersonal skills; you will be responsible for driving forward a newly established team as well as having stakeholder engagement.

As earlier mentioned this assignment will also be available on a permanent basis and Interims with the ability to consider permanent employment will be given favourability.


For more information please contact James Nash

Interim Marketing & Communications Director
Job Type:
Interim Management
Reference:
DN5262
Location:
London
Salary:
£600 per day

The Client

Our client a leading national charity are looking to appoint an interim Director of Marketing and Communications on a 6 month basis.

The Interim Assignment

The role will be primarily focussed on bringing together the marketing and communication functions together under a new directorate. A key element of the role will be working with their current external consultants to produce a specification for a permanent role.

The Interim Manager

Applicants from a national commercial organisation will be given preference but applicants that have worked in the not for profit arena will also be considered. The current Director will be leaving in early September so they are looking to appoint someone from August onwards to ensure a lengthy handover.

Interim Senior Communications Manager
Job Type:
Interim Management
Reference:
JS5256
Location:
London
Salary:
£650 per day
Duration:
6 Months

The Client
Our client, a technology business going through a period of exciting change, requires an Interim Senior Communications Manager to take overall control of the management and coordination of Group-wide communications activity.

The Interim Assignment
You will be responsible for implementing and executing highly visible, compelling, effective and engaging internal and external communications projects across various platforms.
The role will require the development and implementation of communications strategies, plans, tactics and creative materials for C-suite executives, and inform employees and the senior leadership team of key organisational initiatives and programmes.
A key part of this role will be internal communications and managing business transformation and integration. Strong Internal Communications experience is essential to build an employee engagement strategy during this transformation period.
*Managing the established CSR function.
*Corporate communications: Working alongside and supporting the team responsible for critical investor relations and managing the production of core corporate materials.
*Digital communications: Designing a clear strategy to manage and enhance the business’s reputation via online channels

The Interim Manager
This ideal candidate will have:
*Demonstration of internal and external communications leadership through business transformation, Mergers & Acquisitions
*10+ years’ experience in Corporate Affairs within large, international, B2B or consumer-facing organizations. TMT expertise is preferred, but not critical.
*Prior experience leading a communications function
*Expertise in designing and delivering best practice internal communications and employee engagement programmes.
*A track record in managing all aspects of internal and external stakeholder communications, including employee media relations, brand management, sustainability programs and crisis communications.
*Excellent digital skills
*Demonstrate proven results in successfully leading and delivering comms/engagement for major change projects, in particular mergers, acquisitions or joint ventures at an international level
*Strong written skills for all audiences and across channels
*Ability to develop messaging to support the brand strategy and with unrelenting commitment to meeting business goals 

Interim Chief Marketing Officer
Job Type:
Interim Management
Reference:
JN5122
Location:
London
Salary:
£1100 Per Day
Duration:
6 months

The Client 
Green Park are partnering a rapidly growing digital/pure play e-tailer through a period of business transformation by appointing an Interim CMO to assist with their continued development and brand positioning.

The Interim Assignment 
This will be a key leadership assignment which encompasses everything through executive C-suite relationship management; digital marketing, e-commerce trading, team management of 50 FTE’s while assisting with roadmap development; You will be heavily looking into digital marketing content, marketing revenue creation and digital marketing strategy.

Effectively this individual will be operating as Chief Marketing Officer with the full breadth of responsibility inherent in such a position, but within a defined scope of Customer & Consumer within a digital environment.

The Interim Manager
You will need to be an established proven CMO / Digital CEO within a rapidly growing .com environment to be considered for this opportunity, ideally you will have grown your career through a substantial pure play / e-tailer.

In addition to being a proven commercial digital leader we will also require an individual with superb management and interpersonal skills; you will be responsible for driving forward a newly established team as well as having C-Suite stakeholder engagement.

For more information please contact James Nash

 

Director of Communications & Partnerships, Power to Change
Job Type:
Executive Search
Reference:
KA5047
Location:
London
Salary:
65,000
Duration:
Permanent

Power to Change is one of the biggest funds created in the last decade. It has been created to respond to a need that has been increasingly talked about and approach it in a new way. It will channel £150m of funding to make community-led business a mainstream and effective way of tackling tough social and economic problems and improving local communities; focused on enabling the community to harness what is done within it.

The Director of Communications & Partnerships will be an integral part of the founding senior management team setting up a new, highly innovative funder that aims to change the landscape of funding and support for community businesses. The Director will be responsible for the communications strategy and operations of the Trust driving forward our ambitions to build and enable a movement of community businesses in England and for managing effective high quality relationships and engagement with key stakeholders, including strategically developing corporate and programme-level partnerships.

Essential experience

  • Outstanding track record of building strategic communications in response to the vision, mission and business plan of an organisation.
  • Strong track record of translating organisational vision, mission and business plan into a strong visual and narrative identity and brand.
  • Strong track record of developing and maintaining corporate and programme-level partnerships with a range of media, private, public and VCS partners.
  • Proven ability to grow the profile of an issue or organisation through a multi-channel marketing and communications strategy.
  • Experience of securing print and broadcast media coverage at national, regional and local levels and in specialist publications.
  • Experience of website development and familiarity with other aspects of digital communications.
  • Knowledge of community business and social enterprise and the wider stakeholders of the Power to Change.
  • Demonstrable ability to produce published outputs to the highest written standards, including email newsletters, website copyand press releases.
  • Ability to manage and motivate teams to consistently perform to the best of their ability and  achieve the best possible results.

For further details on the role, including how to apply please visit our microsite www.green-park-jobs.co.uk/power-to-change

Closing date for applications: noon on Monday 13th April

Interim Head of Marketing
Job Type:
Interim Management
Reference:
DN4987
Location:
North East
Salary:
£400 - £500 Per Day
Duration:
6 months

The Client
Our client a leading not for profit volunteer led organisation are looking to appoint an interim Head of marketing for a 6 month contract.

The Interim Assignment
The role will be to manage the organisation’s marketing team and deliver a marketing strategy to maintain and enhance the organisation profile, support campaigning activity and drive recruitment and retention of members. They will also be expected to manage a team of 4 marketing professionals , sit on the senior management team, manage relationships with their volunteer- led committee, manage the marketing budgets and deliver an events strategy including development of partnerships. The marketing portfolio will include the development and management of the website, the social media output, sponsorship, merchandise and the running of a national campaign.

The Interim Manager
Applicants must have demonstrable experience of designing and delivering strategic marketing plans in a volunteer led organisation, previous experience of leading a high performing marketing team in a growth environment, as well as business planning and budgetary experience. It is worth noting that the role will require some attendance at evening out of hours events.

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