Marketing & Communications

Communicating your message to market has never been more important, or more complex.

Which is why more organisations are joining the growing list who entrust Green Park with their business critical Executive Search and Interim Management marketing requirements - ensuring they choose the right channels to go to market with.

If your organisation requires a senior Marketing & Communications executive - on either an interim or permanent basis - please call Steve Baggi (search) or James Hunt (interim) on 020 7399 4300.

To see a selection of the previous high profile Marketing & Communications assignments we have been mandated to assist, please view the track record section at the bottom of this page.

As you will see, Marketing & Communications roles which we are regularly undertaken to deliver include both interim and permanent placings of the following:

  • Chief Marketing Officer (CMO)
  • Marketing Director
  • Head of Marketing
  • Marketing Manager
  • Communications Manager
  • Head of Communications
  • Director of Communications 

Track Record

Interim Head of Strategic Communications
Job Type:
Interim Management
Reference:
DN4952
Location:
London
Salary:
£450 - £550 Per Day
Duration:
3 - 6 months

The Client
Our client a leading not for profit organisation are looking to appoint an interim Head of Strategic Communications to join their fast-paced team based in London.

The Interim Manager/ Assignment
The successful applicant will be tasked with embedding a newly agreed communications strategy ensuring new Senior Leadership Team priorities and building and developing a newly shaped communications team of 5. They will also be tasked with finalising stakeholder plans and ensuring the first CEO led meeting takes place with a positive impact while the organisation is looking to a new model of outsourced work.

Applicants must have had experience of devising communications plans to support new products and services while a familiarity within the education sector and training sector would be incredibly advantageous. Equally experience of working on a commissioning body would be beneficial.

 

Interim Internal Communications Manager
Job Type:
Interim Management
Reference:
NL14882
Location:
London
Salary:
up to £500 per day
Duration:
9 months

The Client
Our client is undergoing major transformation for the foreseeable future. 2015/16 will herald major financial savings as well as significant headcount reductions as is the case for so many Local Authorities.

The Interim Assignment
A key component of their transformation programme is strong and effective communication within the organisation to all staff to ensure that the workforce is as fully engaged as possible in both the planning and delivery of major change initiatives as is possible.

The Interim Manager
Therefore we are seeking an experienced internal communications professional who can quickly join the team to lead on all aspects of the delivery and management of internal communications for the change programme. This is a role of significant trust and you will be working with stakeholders at all levels, including the Chief Executive and the Leader.

As well as proven experience of delivering strong internal communications in a similar environment and context, you will need to be able to demonstrate the highest levels of integrity, initiative and project management / delivery skills. Preference will be given to candidates who have recent Local Authority internal communications leadership experience. This role would not suit candidates who have no Government or Public Sector experience.

Marketing Executive
Job Type:
Careers at Green Park
Reference:
FL211086
Location:
London
Salary:
Competitive salary + bonus

About Green Park
An exciting opportunity has arisen within Green Park for a talented and enthusiastic Marketing Executive to join our busy and fast paced team.

Role reponsibilities
The Marketing Executive will be responsible for helping to support the marketing function to deliver on its annual plan and to create awareness around the Green Park brand. Main responsibilities include:

  • supporting and implementing monthly direct marketing campaigns for teams, liaising with consultants, clients and candidates to collate, write up and build templates to deadline
  • Supporting the communication of core messages to clients and candidates through established media; responsible for updating and posting through social media accounts, working with fee earners where appropriate and supporting on digital campaigns
  • Reporting on success of delivery of all online activity
  • Updating and maintaining the website content including creation of content, managing the online posting and updating of jobs as well as blog posts
  • Providing support with events organisation
  • Assisting with written and online capability documents, monthly report, proposals and other written documentation
  • Assisting with PR initiatives
  • Ad-hoc marketing activities

The Candidate
The ideal candidate will have:

  • a demonstrable track record and experience of working on digital and direct marketing campaigns and strong social media awareness and skills
  • 1-3 years marketing experience
  • a keen eye for detail
  • ideally worked in a professional services, recruitment or sales environment but not a pre-requisite
  • a proven ability to demonstrate creative solutions, hold logical discussions and demonstrate an excellent level of both written and verbal communications
  • a clear passion for marketing

How to Apply
Please email your cover note and CV to francesca.lynch@green-park.co.uk. Please only apply if you have the required experience as outlined above.

Interim Head of E-Commerce / Multi Channel
Job Type:
Interim Management
Reference:
JN27381
Location:
London
Salary:
£800 per day
Duration:
6 months

The Client
Green Park is excited to be partnering a household retail brand with their continued development by adding strength within their digital offering by appoint an Interim Head of E-Commerce / Multi Channel. This is a fantastic opportunity for a commercial established e-commerce specialist to come in and add value to this rapidly growing organisation.

The Interim Assignment
The role will surround maximising the commercial potential of our client’s ecommerce sales channel by achieving sales and profit budgets through commercial understanding of the product, customers and internal capabilities. The Interim Head of E-Commerce / Multi Channel will need to translate the digital vision into clear goals and objectives for the online trading team by leading all Online Trading & Planning activities and manage the online critical path calendar. You will need to maximise margin while growing sales and customer recruitment by effectively managing markdown and promotional events with the senior management team. This role will deputise the Multi-Channel Director when required and lead and develop the online trading team with clear succession plans.

The Interim Manager
The Interim Head of E-Commerce / Multi Channel will need to be a well-established commercial e-commerce specialist with a proven track record in household brands, whether that’s retail, fashion, wider consumer. You will need to approachable with strong management skills and though this is an interim assignment, you would be expected to resonate the company ethos from day one.

Interim Marketing Director – Group
Job Type:
Interim Management
Reference:
JN14794
Location:
London
Salary:
£1000 per day

The Client
Green Park is exclusively partnering a household high-street retailer with their continued journey and brand re-positioning with the appointment of an Interim Marketing Director reporting into the global group function.

The Assignment
The Interim Marketing Director would suit a strongly established retail Marketing Director with a proven background within fashion and apparel across either the UK and I or greater EMEA. The role will be in place for circa 12 months to develop a deep understanding and analysis of their target customer, owning this process for the region to ensure the customer is represented at all levels. Your remit would be to assist the brand re-positioning, consumer strategy, trading plans, provide leadership to an established competent team growing profitability whilst displaying gravitas.

The Interim Manager
The Interim Marketing Director will need to come from a leading fashion, apparel or high street retailer within the mid to large cap markets, this can either be within UK and I or greater EMEA. The Interim Marketing Director will need to be proven at executive interim within growth and transformation having the ability to influence whilst directing peers. You will need to deliver tactical communications and marketing initiatives for both consumer and customer (Including PR and VM) whilst being in a position to start within 4 weeks.

Interim Sales and Marketing Director - Restructuring and Turnaround
Job Type:
Board Practice & Advisory
Reference:
JN14788
Location:
West Europe
Salary:
£1500 per day
Duration:
6 months

Client description
Green Park are partnering a renowned global Private Equity house through an exciting transformation programme of one of their leading global portfolio companies with revenues in the billions.

The Interim Assignment
We require an Interim Sales and Marketing Director (Turnaround and Restructuring) to join a newly established programme team who are being appointed with the challenge of completing a European business review, country by country of failing units in need of turn around / restructuring. You will be working with the senior leadership team of each country, creating an end to end business review and then after successfully completing the review you will then enter a recommendation, design and implementation of a turnaround model that will dynamically restructure the environment to balance competing priorities, including closely managing liquidity, anticipating unforeseen risks and opportunities, and communicating with key constituents.

The Interim Manager
You will need to be an expert in B2B Sales and Marketing within the service environment delivering best practice, with an abundance of exposure within turnaround / restructuring environments. You will have gained this exposure through tenure at a leading B2B European organisation either within technology, telecommunications or wider business to business sales.  In addition, it would be heavily beneficial if you’ve had Private Equity or Management Consultancy exposure prior.  As a turnaround professional you will need to demonstrate a practical, results-oriented mind-set that understands that, in these situations, failure is not an option.  This role is pan-European, therefore you will constantly be travelling Monday to Friday. Ideally, you will be multi-lingual within European languages, however this is not a necessity, but Spanish/German will be looked upon favourably.

Interim Head of Direct & E-Commerce
Job Type:
Interim Management
Reference:
PH14810
Location:
London
Salary:
£750 - £850 per day
Duration:
6 months

Client Description
Green Park are looking for an Interim Head of Direct & E-Commerce to work for one of the UK’s leading insurance companies, to lead the build of its e-commerce capability and deliver growth for its affinity partners and direct to consumer business channels.

The Interim Assignment
The Interim Head of Direct & E-Commerce will report to the CMO and responsibilities will include:

•   Developing a market leading e-commerce capability, that supports and enables the rapid and profitable development of the Direct to Consumer business.
•   Producing and executing a long-term, customer focused business plan that drives delivery through the available resources of the business
•   Identification and implementation of e-commerce technologies/capabilities that will further enable the business to deliver its corporate objectives
•   Establishing the brand as a reputable service provider within its chosen markets
•   Work with the business to identify and launch new market leading propositions

This is an exciting opportunity who likes to launch new products and revenue streams.

The Interim Manager
The successful candidate will be a well-rounded commercial Marketer who is able to display:

•   Strong leadership experience from within the Insurance sector
•   Strong knowledge in developing and implementing e commerce/digital model
•   Direct to consumer market experience  

Interim Communications Lead
Job Type:
Interim Management
Reference:
DN14703
Location:
London
Salary:
£350 - £400 per day
Duration:
6 months

The Client
Our client is a central government affiliated organisation.

The Interim Assignment
The Interim Communications Lead is accountable for the design and delivery of a programme communications strategy and plan. The key responsibility will be to prepare for day 1 communications on the announcement of a new programme of work. Communication needs during Mobilisation and Transition are to broadly plan communication requirements for the Transformation phase of the programme. The post holder will drive the internal communications programme putting in place and managing effective staff and stakeholder communication and engagement plans with the support of the incumbent Communications and PR teams.

The Interim Manager
The Interim Communications Lead will possess the following essential criteria: •   Proven knowledge of creating engaging communication content and activities. •   Knowledge of managing communications and PR within change and transformational programmes. •   A thorough working knowledge and understanding of communication models and theory and how they can support change and integration. •   An excellent working knowledge of communication tools and building employer brands. •   Communication to an audience within the public sector and charitable organisations. •   Excellent experience of how to create and communicate engaging content through multiple channels of communication with staff and stakeholders. •   Proven experience in managing and delivering programme communications to support change and the implementation of new services. •   Ability to self-manage, and plan and complete tasks/projects to deadlines and on budget. 

Interim Chief Commercial / Marketing Officer
Job Type:
Interim Management
Reference:
JH14695
Location:
South East
Salary:
£800+ per day
Duration:
6 - 12 months

The Client
Our client is a leading UK IT organisation.

The Interim Assignment
The Interim Chief Commercial / Marketing Officer will report to the CEO and manage the commercial function which covers Marketing, Brand, Communication and Business Development. You will have responsibility for providing customer, channel and market insight into the strategic planning process, directing the development of new products and also have responsibility for coordinating marketing, PR and Communications for the business.

The Interim Manager
The Interim Chief Commercial / Marketing Officer will have Board level experience, preferably in a variety of companies, both large corporates and SMEs. Experience of working in a technology business would be an advantage.

Interim Head of Marketing and Communications
Job Type:
Interim Management
Reference:
DN14696
Location:
London
Salary:
Competitive
Duration:
3 - 4 months (4 - 5 days per week

The Client
Our client is a central government-affiliated organisation.

The Interim Assignment
The Interim Head of Marketing and Communications will take responsibility for leading on the development and delivery of an innovative, integrated marketing and communication strategy across existing and emerging markets. You will play a key role in enabling the organisation to reach its growth aspirations by broadening and deepening its relationships with key stakeholders to increase reach, revenue and reputation. This new role will report to the Chief Strategy Officer and work closely with the CEO and the Global Management Board, as well key executives within the parent organisation.

The Interim Manager
The Interim Head of Marketing and Communications will have strategic marketing and communications planning experience and a deep understanding of both traditional and innovative marketing & communication strategies - as well as a proven track record of creating campaigns and initiatives that drive and increase awareness, engagement and return on investment. It is also essential that you have led PR teams, with full responsibility for reputation management, positive and negative media handling and crisis communications. Internal communications plays a large part in this position and we require you to have proven experience of a range of tools and techniques. Although not mandatory, a knowledge of outsourced public services sector and Government’s welfare reform agendas would be helpful as well as understanding the political and media environment around welfare reform and the outsourcing of public services. 

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