Marketing & Communications

Communicating your message to market has never been more important, or more complex.

Which is why more organisations are joining the growing list who entrust Green Park with their business critical Executive Search and Interim Management marketing requirements - ensuring they choose the right channels to go to market with.

If your organisation requires a senior Marketing & Communications executive - on either an interim or permanent basis - please call Steve Baggi (search) or James Hunt (interim) on 020 7399 4300.

To see a selection of the previous high profile Marketing & Communications assignments we have been mandated to assist, please view the track record section at the bottom of this page.

As you will see, Marketing & Communications roles which we are regularly undertaken to deliver include both interim and permanent placings of the following:

  • Chief Marketing Officer (CMO)
  • Marketing Director
  • Head of Marketing
  • Marketing Manager
  • Communications Manager
  • Head of Communications
  • Director of Communications 

Track Record

Interim Head of Digital and E-Commerce
Job Type:
Interim Management
Reference:
JN14730
Location:
London
Salary:
£800 per day
Duration:
6 months

The Client
Green Park is excited to be partnering a global fashion house renowned on the high street.  We will be helping their digital business to continue to be at the forefront of .com with the addition of an Interim Head of Digital and E-Commerce.

The Interim Assignment
The Interim Head of Digital and E-Commerce will be reporting into the VP of Digital and E-Commerce with dotted lines into the VP of Marketing.  As the lead within digital and e-commerce, you will have ownership and management of multiple .com sites. You will be responsible for driving sales and profitability by improving conversion rate, increase average order size and improving user experience across multi-channels. You will manage the .com structure, navigation, performance and functionality for the UK site as well as their international standalone sites. You’ll own and drive the testing strategy and plan.

The Interim Manager
The successful Interim Head of Digital and E-Commerce will need to be a proven digital / e-commerce expert who has strong experience of launching and running international (localised) websites and directed an e-commerce roadmap for their business. You will need to approachable with strong management / stakeholder skills and though this is an interim assignment, you would be expected to resonate the company ethos from day one. Retail exposure is a minimum and candidates with heavy fashion exposure will be given preference in long / shortlist. 

Interim Head of Communications
Job Type:
Interim Management
Reference:
DN14726
Location:
East of England
Salary:
Salary on application
Duration:
6 - 7 months

The Client
Our client is a leading CCG which is looking to appoint an Interim Head of Communications for a period of 6 - 7 months.

The Interim Assignment
The Interim Head of Communications will be responsible for leading the internal communications team on a day-to-day basis. Reporting to the Director of Communications and Engagement, the assignment requires expertise in patient and public engagement alongside strong skills in strategy, stakeholder engagement and media relations - ensure that patients are at the heart of communications and decisions.

The Interim Manager
The Interim Head of Communications must have relevant NHS corporate communications experience with preference being given to a applicants with a CCG background. Applicants will also have experience of managing an internal communications function and team while preference will be given to media relations experience.

Interim CRM Manager
Job Type:
Interim Management
Reference:
PH14683
Location:
North West
Salary:
£700 per day
Duration:
3 - 6 months

The Client
Our client is a business going through a period of change which is looking for an Interim CRM Manager to work with the business in a developing capacity. The

Interim Assignment
The Interim CRM Manager will provide expert support in delivering the capabilities (IS infrastructure and campaign execution tools) required to support both the analysis of customer behaviour and core Direct Marketing Campaigns. Working alongside the Senior Database & Campaign Insight Manager to scope, shape and maintain capabilities in line with agreed business needs & to develop direct customer communications to deliver positive ROI.

The Interim Manager
The Interim CRM Manager will be a proven marketing and campaign insights professional with in-depth experience of working within this area of marketing and MUST have experience of Affinium. However, the client is flexible on sector background. The Interim CRM Manager MUST possess: •   Knowledge of Affinium Campaign Management Software •   Strong knowledge of Relational databases & other campaign management tools •   Expert knowledge of working with large, complex datasets & marketing leading analysis / query tools – e.g. SAS/SQL •   Deep understanding of technical platforms and capabilities in the market •   Proven track record of using analysis methodologies and managing infrastructure projects •   Ability to set performance agenda, manage workflow with limited resources •   Excellent planning skills •   Understanding of key economic drivers within Financial Services •   Must be an expert in systems and tools required to support an in-house insight team •   Excellent working understanding of customer data stores, analytical techniques and external data sources •   Experience in 3rd party supplier management including working with SLAs and business partner models •   Ability to quickly and confidently build relationships with marketing and IT & key operational stakeholders and collaborate with them 

Interim Campaign Insights Manager
Job Type:
Interim Management
Reference:
PH14683
Location:
North West
Salary:
£700 per day
Duration:
3 - 6 months

The Client
Our client is a business going through a period of change which is looking for an Interim Campaign Insights Manager to work with the business in a developing capacity.

The Interim Assignment
The Interim Campaign Insights Manager will be required to work within a team to improve market effectiveness of direct customer communications.  You will be required to review all current and scheduled campaign plans, provide an overview on the current status and forward plans, create a plan to deliver solutions and train and develop junior staff members.

The Interim Manager
The Interim Campaign Insights Manager will be a proven marketing professional with in-depth experience of working within this area of marketing and MUST have experience of Affinium. However, the client is flexible on sector background. 

Interim Communications Lead
Job Type:
Interim Management
Reference:
DN14703
Location:
London
Salary:
£350 - £400 per day
Duration:
6 months

The Client
Our client is a central government affiliated organisation.

The Interim Assignment
The Interim Communications Lead is accountable for the design and delivery of a programme communications strategy and plan. The key responsibility will be to prepare for day 1 communications on the announcement of a new programme of work. Communication needs during Mobilisation and Transition are to broadly plan communication requirements for the Transformation phase of the programme. The post holder will drive the internal communications programme putting in place and managing effective staff and stakeholder communication and engagement plans with the support of the incumbent Communications and PR teams.

The Interim Manager
The Interim Communications Lead will possess the following essential criteria: •   Proven knowledge of creating engaging communication content and activities. •   Knowledge of managing communications and PR within change and transformational programmes. •   A thorough working knowledge and understanding of communication models and theory and how they can support change and integration. •   An excellent working knowledge of communication tools and building employer brands. •   Communication to an audience within the public sector and charitable organisations. •   Excellent experience of how to create and communicate engaging content through multiple channels of communication with staff and stakeholders. •   Proven experience in managing and delivering programme communications to support change and the implementation of new services. •   Ability to self-manage, and plan and complete tasks/projects to deadlines and on budget. 

Interim Chief Commercial / Marketing Officer
Job Type:
Interim Management
Reference:
JH14695
Location:
South East
Salary:
£800+ per day
Duration:
6 - 12 months

The Client
Our client is a leading UK IT organisation.

The Interim Assignment
The Interim Chief Commercial / Marketing Officer will report to the CEO and manage the commercial function which covers Marketing, Brand, Communication and Business Development. You will have responsibility for providing customer, channel and market insight into the strategic planning process, directing the development of new products and also have responsibility for coordinating marketing, PR and Communications for the business.

The Interim Manager
The Interim Chief Commercial / Marketing Officer will have Board level experience, preferably in a variety of companies, both large corporates and SMEs. Experience of working in a technology business would be an advantage.

Interim Head of Marketing and Communications
Job Type:
Interim Management
Reference:
DN14696
Location:
London
Salary:
Competitive
Duration:
3 - 4 months (4 - 5 days per week

The Client
Our client is a central government-affiliated organisation.

The Interim Assignment
The Interim Head of Marketing and Communications will take responsibility for leading on the development and delivery of an innovative, integrated marketing and communication strategy across existing and emerging markets. You will play a key role in enabling the organisation to reach its growth aspirations by broadening and deepening its relationships with key stakeholders to increase reach, revenue and reputation. This new role will report to the Chief Strategy Officer and work closely with the CEO and the Global Management Board, as well key executives within the parent organisation.

The Interim Manager
The Interim Head of Marketing and Communications will have strategic marketing and communications planning experience and a deep understanding of both traditional and innovative marketing & communication strategies - as well as a proven track record of creating campaigns and initiatives that drive and increase awareness, engagement and return on investment. It is also essential that you have led PR teams, with full responsibility for reputation management, positive and negative media handling and crisis communications. Internal communications plays a large part in this position and we require you to have proven experience of a range of tools and techniques. Although not mandatory, a knowledge of outsourced public services sector and Government’s welfare reform agendas would be helpful as well as understanding the political and media environment around welfare reform and the outsourcing of public services. 

Interim Communications Manager
Job Type:
Interim Management
Reference:
DN14716
Location:
London
Salary:
Salary on application
Duration:
4 - 6 months, 2 - 3 days per week

The Client
Our client is a central government affiliated organisation.

The Interim Assignment
Reporting to the Business Development Director, this is a 2-3 days per week role where the Interim Communications Manager will: •      provide personal support and advice for up to eight individuals and their offices. •      support the delivery of the business plan by providing communications support, including managing a contacts database, management of the website, and contributing to the publication of key communications material. •      lead and manage specific communications related activity •      act as the principal point of contact with governance bodies’ communicators’ network and the press departments of partners and stakeholders •      influence, coordinate, and develop engagement with the  client •      ensure that members’ are able to engage effectively with national stakeholders and government departments and receive the advice, guidance and support necessary to operate efficiently and effectively

The Interim Manager
The Interim Communications Manager will be an innovative thinker, comfortable with change and determined to exploit cutting edge technology to communicate the client’s message more effectively.  They must also possess sound knowledge and understanding of communication practices, processes and methods and their application to meet business requirements.

Interim Director of Policy and Research
Job Type:
Interim Management
Reference:
DN14717
Location:
London
Salary:
Competitive
Duration:
9 months

The Client
Our client is one of the UK’s largest charities.

The Interim Assignment
Our client is looking to appoint an interim Director of Policy and Research for a period of 9-12 months. This role will be directly responsible for positioning our client as the thought leader in their sector while directing the research and intelligence activity. This role will be responsible for working with the board to agree the strategy for research , public affairs and research while also working to shape and implement strategy. The role will also be to understand the organisations policy across the wider agenda and create insights into broader health policy. The successful candidate will also lead on the development of the external research function representing the organisation at government/ data organisations

The Interim Manager
The Interim Director of Policy and Research will have the ability to function in both the public and not for profit arena and will have led the public affairs function at board level. Preference  will be given to applicants that have led strategic planning activities, budgeting and deployment of resources while being able to demonstrate expert knowledge management, policy development, research practices and public affairs activity.

Head of Marketing and Communications
Job Type:
Executive Search
Reference:
KA14668
Location:
London
Salary:
Attractive

The Client
Our client is Ingeus. Ingeus is founded on the core belief that work is good for the individual, good for the economy and good for society. Ingeus has grown rapidly over the past 23 years to become a leading provider of employment and training services globally. During that time they have helped thousands of people into lasting employment, benefitting not only the individuals they work with but also their families, their communities, their employers and the wider economy. It has also been listed in the Sunday Times “100 Best Companies to Work For” list for the sixth year running.

The UK’s largest employment services provider under the Work Programme, Ingeus has been delivering high quality services for the UK government, in partnership with the Department for Work and Pensions and Jobcentre Plus, since 2002. In addition to services for long-term unemployed people, young people and people with health conditions, it also delivers specialist services to disadvantaged groups such as minority ethnic groups, ex-offenders, people with a history of drug abuse, homeless people and refugees, people with basic skills and/or English language needs and people aged 50+ with low or no qualifications.  Last year alone Ingeus helped over 68,000 people into jobs that lasted more than 6 months. Ingeus is proud of what it has achieved, but standing still is not an option.

Ingeus has recently joined the Providence Service Corporation and will embark on further ambitious growth. With a turnover of $450 million USD turnover and circa 2500 employees in 150 offices over 10 countries, activities include:

•    Skills, training and education •    Justice •    The relationship between employment and health •    Child poverty and parental employment •    Debt and financial inclusion •    Housing and homelessness •    Making work pay, including the role of benefits and tax credits.

The Role
The Head of Marketing and Communications will take responsibility for leading on the development and delivery of an innovative, integrated marketing and communication strategy for Ingeus across existing and emerging markets. You will play a key role in enabling the organisation to reach its growth aspirations by broadening and deepening its relationships with key stakeholders to increase Ingeus’s reach, revenue and reputation. This new role will report to the Chief Strategy Officer and work closely with the CEO and the Global Management Board, as well key executives within the parent organisation PSC.

The Person
The Head of Marketing and Communications will have strategic marketing and communications planning experience and a deep understanding of both traditional and innovative marketing & communication strategies - as well as a proven track record of creating campaigns and initiatives that drive and increase awareness, engagement and return on investment. It is also essential that you have led PR teams, with full responsibility for reputation management, positive and negative media handling and crisis communications. Internal communications plays a large part in this position and we require you to have proven experience of a range of tools and techniques. Although not mandatory, a knowledge of outsourced public services sector and Government’s welfare reform agendas would be helpful as well as understanding the political and media environment around welfare reform and the outsourcing of public services. For more information please contact Kai Adams or Ian Black on 020 3145 3438. 

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