Marketing & Communications

Communicating your message to market has never been more important, or more complex.

Which is why more organisations are joining the growing list who entrust Green Park with their business critical Executive Search and Interim Management marketing requirements - ensuring they choose the right channels to go to market with.

If your organisation requires a senior Marketing & Communications executive - on either an interim or permanent basis - please call Steve Baggi (search) or James Hunt (interim) on 020 7399 4300.

To see a selection of the previous high profile Marketing & Communications assignments we have been mandated to assist, please view the track record section at the bottom of this page.

As you will see, Marketing & Communications roles which we are regularly undertaken to deliver include both interim and permanent placings of the following:

  • Chief Marketing Officer (CMO)
  • Marketing Director
  • Head of Marketing
  • Marketing Manager
  • Communications Manager
  • Head of Communications
  • Director of Communications 

Track Record

Interim Communications Manager
Job Type:
Interim Management
Reference:
DN14716
Location:
London
Salary:
Salary on application
Duration:
4 - 6 months, 2 - 3 days per week

The Client
Our client is a central government affiliated organisation.

The Interim Assignment
Reporting to the Business Development Director, this is a 2-3 days per week role where the Interim Communications Manager will: •      provide personal support and advice for up to eight individuals and their offices. •      support the delivery of the business plan by providing communications support, including managing a contacts database, management of the website, and contributing to the publication of key communications material. •      lead and manage specific communications related activity •      act as the principal point of contact with governance bodies’ communicators’ network and the press departments of partners and stakeholders •      influence, coordinate, and develop engagement with the  client •      ensure that members’ are able to engage effectively with national stakeholders and government departments and receive the advice, guidance and support necessary to operate efficiently and effectively

The Interim Manager
The Interim Communications Manager will be an innovative thinker, comfortable with change and determined to exploit cutting edge technology to communicate the client’s message more effectively.  They must also possess sound knowledge and understanding of communication practices, processes and methods and their application to meet business requirements.

Interim Director of Policy and Research
Job Type:
Interim Management
Reference:
DN14717
Location:
London
Salary:
Competitive
Duration:
9 months

The Client
Our client is one of the UK’s largest charities.

The Interim Assignment
Our client is looking to appoint an interim Director of Policy and Research for a period of 9-12 months. This role will be directly responsible for positioning our client as the thought leader in their sector while directing the research and intelligence activity. This role will be responsible for working with the board to agree the strategy for research , public affairs and research while also working to shape and implement strategy. The role will also be to understand the organisations policy across the wider agenda and create insights into broader health policy. The successful candidate will also lead on the development of the external research function representing the organisation at government/ data organisations

The Interim Manager
The Interim Director of Policy and Research will have the ability to function in both the public and not for profit arena and will have led the public affairs function at board level. Preference  will be given to applicants that have led strategic planning activities, budgeting and deployment of resources while being able to demonstrate expert knowledge management, policy development, research practices and public affairs activity.

Head of Customer Insight & Research
Job Type:
Executive Search
Reference:
WR14477
Location:
London
Salary:
Competitive

The Client
Our client is rapidly-growing multi-channel retailer.

The Role
A newly formed role, the Head of Customer Insight & Research will support the Multi-channel Director to lead the Insight & research function, building an ecosystem of business intelligence that informs strategy across the business. You will lead projects across a variety of disciplines including data analytics, customer research and campaign management. This high profile role will involve building key relationships with board members and senior executives, and will involve collaborating with all internal functions and divisions. This role will be responsible for designing and managing analysis which reveals growth opportunities, influences business strategy and measures marketing effectiveness, and will develop and communicate goals, strategies, tactics, project plans, timelines, milestones, and key performance metrics for moving the Company toward its established vision of being one of the UK’s leading multichannel retailers with an unparalleled customer ethos.

The Ideal Candidate
The Head of Customer Insight & Research will have solid experience working with customer insight teams within a data intensive organisation, ideally a retailer, or an environment in which significant volumes of customer data are regularly used to drive insight, and will have a passion for consumer analysis, digital business, mobile, media and emerging technologies and with an understanding how data shapes business strategy.

Interim Head of E-Commerce / Online Trading (Multi Channel)
Job Type:
Interim Management
Reference:
JN14476
Location:
London
Salary:
£700 per day
Duration:
6 months

The Client
Green Park is excited to be partnering a household retail brand with their continued development by adding strength within their digital offering by appoint an Interim Head of E-Commerce / Online Trading. This is a fantastic opportunity for a commercial established e-commerce / online trading specialist to come in and add value to this rapidly growing organisation.

The Interim Assignment
The Interim Head of E-Commerce / Online Trading (Multi Channel) role will maximise the commercial potential of our client’s e-commerce sales channel by achieving sales and profit budgets through commercial understanding of the product, customers and internal capabilities. You will need to translate the Multi-Channel vision into clear goals and objectives for the online trading team by leading all Online Trading & Planning activities and manage the online critical path calendar. You will need to maximise margin while growing sales and customer recruitment by effectively managing markdown and promotional events with the senior management team. This role will deputise the E-Commerce Director when required and lead and develop the online trading team with clear succession plans.

The Interim Manager
The Interim Head of E-Commerce / Online Trading (Multi Channel) will need to be a well-established commercial e-commerce / online trading specialist with a proven track record in household brands, whether that’s retail, fashion, wider consumer. You will need to approachable with strong management skills and though this is an interim assignment, you would be expected to resonate the company ethos from day one.  

Interim Chief Marketing Officer – Digital
Job Type:
Interim Management
Reference:
JN14522
Location:
London
Salary:
£1000 per day
Duration:
6 months

The Client

Green Park is partnering an exciting, rapidly growing retail / consumer organisation through their continued journey and growth by appointing an Interim Chief Marketing Officer to take control of the entire marketing function.

The Interim Assignment

This role will be pivotal in driving organisation marketing decisions predominantly within an e-commerce / digital environment however may involve offline traditional marketing from time to time.

Your remit will consist of having end to end marketing control – online / offline. You will have a prominent view of spend control to analyse and display return on investment.

This will include pay per click, channel advertising, brand planning, brand management and achieving the targeted measures of marketing and online promotion. It would also be beneficial for you to have experience in offline channel marketing through media.

The Interim Manager

You will need to be an established Chief Marketing Officer with thorough online / digital / e-commerce exposure within a large retail / consumer organisation, whether this is from pure play or high-street with a large online trading platform we will consider both profiles.

With Profits Committee Member
Job Type:
Executive Search
Reference:
RR14463
Location:
Midlands
Salary:
£12k per annum

The Client
Our client is an Assurance Society based in the Midlands.

The Role
The role of the With Profits Committee is to assess, report on and provide clear advice and, where appropriate, recommendations to the Society Board on: • The way in which the Society’s With Profits Funds are managed and whether this is appropriately reflected in the PPFM documents; • Whether the Society is complying with the principles and practices set out in the PPFM; • Whether the Society has identified and addressed effectively the conflicting rights and interests of with profits policyholders and other policyholders or stakeholders in a way that is consistent with treating customers fairly; and • Any other issues with which the Board or Committee considers with profits policyholders might reasonably expect the Committee to be involved. The Committee is not empowered to take management decisions but acts as an advisory committee to inform the decision-making of the Society’s Board which has ultimate responsibility for managing the With Profits Fund. You will join a strong With Profits Committee and attend at least four Committee meetings per annum. In addition you will be expected to devote appropriate preparation time ahead of each meeting. You will also be available on an ad hoc basis to participate in briefings and consultation by phone or email. Your appointment will be subject to Board and regulatory approval.

The Member
The With Profits Committee Member will be an experienced individual having worked at a senior level within a financial services organisation and sat on Board or management committees. You will have a legal or customer services background, have a good understanding of with profits business, be numerate with good analytical skills and be familiar with the regulatory environment. For more information, please apply below or email ian.black@green-park.co.uk.

Director of External Affairs & Fundraising
Job Type:
Executive Search
Reference:
KA14397
Location:
London
Salary:
Attractive

The Client
Our client is a major UK charity.

The Role
In order to keep making a difference each and every day, our client is undergoing a major transformation focusing on social action and volunteering programmes. The organisation is determined to remain relevant and responsive during these challenging times, which means growing its influence, impact and fundraising capability, while implementing increasingly effective, efficient business systems and sound infrastructure. None of its beneficiaries should be left behind. The Director of External Affairs & Fundraising will play an instrumental role in taking them to the next exciting stage of its journey as a highly respected social action charity with strong governance, known for the quality of its voice and action. The role will be crucial to its positioning as a UK charity and volunteering organisation of choice. Drawing on broad experience leading an incisive communications, external affairs and fundraising function, you will create the platform for CSV to engage productively with an increasingly wide range of cross-sector stakeholders, and improve the capacity to attract funds from diverse streams.

The Candidate
The Director of External Affairs & Fundraising will report to the Chief Executive and is accountable to trustees. You will need to demonstrate excellent leadership and management skills and an understanding of the charity context. You will be an accomplished communicator, and be able to draw on direct experience of proactively driving organisational impact.

Selection Process
Interested candidates can apply with a CV below or for a confidential discussion about this role, please contact Kai Adams or Jaimi Keemer on csv@green-park.co.uk or on 020 7399 3993.To find out more about the role or selection process, please visit our microsite by clicking the link below: www.green-park-jobs.co.uk/csv

Head of Multichannel Ecommerce
Job Type:
Executive Search
Reference:
WR14779
Location:
London
Salary:
Competitive
Duration:
Competitive

The Client
Our client is rapidly growing multichannel retailer.

The Role
The Head of Multichannel is a newly created role to support the Multichannel Director in leading the digital strategy and supporting the ambitious growth agenda both in the UK and internationally. You will be tasked with further developing the Ecommerce trading strategy and ensure that it is appropriately aligned with key commercial drivers to deliver strategic growth objectives and strengthens overall competitive advantage. You will be responsible for leading and developing the web trading, content and merchandising teams, ensuring that Ecommerce delivers against the sales forecasts, growing the visibility of the website and identifying opportunities where technology can drive more compelling and innovative customer experiences that can be realised both online, in-book and in-store.

The Ideal Candidate
This role is vital in to implement a framework of commercial levers and measurements, including increasing traffic, conversion rate, average order value and units per transaction and you will have demonstrable experience of innovating and setting new agendas; taking a broad view of possibilities and considering potential impact of activities on other business areas. In addition, you will have an understanding of the implementation of next generation technologies and tools to engage global customers in brand discussions. Above all, we’re looking for a leader with a positive attitude, high level of energy, clear sense of urgency and direction, and ability to inspire and invigorate associates at all levels. Retail sector experience is necessary for this role.

Director of Marketing & Acquisition
Job Type:
Executive Search
Reference:
KA14356
Location:
London
Salary:
Attractive

The Client
Our client is a global professional services body with an ambitious growth strategy.

The Role
Our client is looking for a Director of Marketing & Acquisition to join the senior management team. The post holder will have responsibility for leading the corporate Marketing team and ensuring that ‘in-market’ marketing and acquisition/sales plans are developed and executed effectively and efficiently to accelerate growth. The area will bring together performance insights, with marketing and sales to achieve business targets. The Director will have responsibility for all corporate marketing, promoting research and insights policy work, managing the social media sites and marketing to members.

The Candidate
The Director of Marketing & Acquisition will possess the following essential experience: • Experience of operating at senior leadership level, and leading a significant Marketing function in a B2C and B2B environment within a multinational organisation. • Strong understanding of the overall digital marketing ecosystem, including channel specific best practice, technology and data solutions. • Expertise in direct response performance marketing, acquisition and optimisation techniques. • Current working knowledge of marketing campaign optimisation. • Working knowledge of major online analytics and testing platforms such as Google Analytics and Visual Web Optimiser or similar. • Highly analytical and data-driven mind. • The ability to be an effective communicator at all levels both internally and externally is essential as is a track record in building and developing trust and confidence across the organisation, through stakeholder engagement and influencing senior level management teams. • Educated to degree level with a professional qualification in marketing, MBA or equivalent. For further information or for an informal discussion please contact Jaimi Keemer on jaimi.keemer@green-park.co.uk or 0207 399 3993. The closing date for applications is 28th March 2014.

Interim Internal Communications Specialist for Transformation
Job Type:
Interim Management
Reference:
NL14359
Location:
South West
Salary:
Competitive day rate
Duration:
Up to 6 months

The Client

Our client is Local Authority based in the South West.

The Interim Assignment

The Interim Internal Communications Specialist for Transformation will develop a communications and engagement plan alongside the Business Change team, with responsibility for ensuring its effective delivery, covering the following aspects:

  • To design, write, deliver and ensure effective distribution of two-way communication between the Council and internal and external stakeholders using a full range of channels including media relations, campaigns, publications, web pages and digital and social media.
  • To provide professional advice and support to Council departments and elected members on all communications matters. This position will link closely with the Corporate Communications team Objectives
  • To develop, implement and evaluate internal and external Transformation communications initiatives across the authority, linking with the Engagement Leads for the Council
  • To work as part of a team to promote the Transformation work of the Council and how this links to delivering the Councils Corporate Plan.
  • To provide professional advice, support to all stakeholders on all aspects of engagement through effective communication. To work as part of a team while taking sole responsibility for the delivery of the Transformation Communications
  • To prompt positive and accurate media coverage of Council activities and initiatives by researching, drafting, clearing and circulating media releases, arranging media opportunities and developing good relations with the local, regional and national media.
  • To provide fast and accurate responses to enquiries from the local, trade and national media.
  • To support Transformation Portfolio, Programme and Project Managers in conjunction with departmental and service management teams in devising and implementing effective e tailored communications strategies, which are evaluated
  • To write and edit high quality copy ensuring the appropriate vehicle for effective engagement and communication is used
  • To advise on and champion the use of plain English.
  • To ensure the Council’s house style and corporate identity are used in all publicity material and to promote compliance across the Council.
  • To advise officers on legal issues relating to the media, including the laws governing local government publicity.

The Interim Manager

The Interim Internal Communications Specialist for Transformation must have worked in a similar role within a public sector organisation in the past.

Pages