Insights

DRIVE: Millennial Employer Brand Loyalty

The second piece of original DRIVE research, “Employer Brand Loyalty for the Generation That Have None: Understanding Millennials Through Technology” is a topic that was specifically highlighted by the DRIVE network as most were failing to meet their diversity objectives in attracting and retaining millennial talent.

The qualitative research was conducted by speaking with over 30 senior Employer Brand, Diversity and Inclusion, HR and Marketing professionals.

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